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Digital Marketing Specialist
Orange County, Florida · Marketing/Public RelationsWe are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize high-performing campaigns that drive engagement, conversions, and revenue. In this role, you’ll leverage automation, segmentation, and personalization across digital channels, collaborating with creative and marketing teams to deliver compelling, data-driven campaigns.
If you have a strong track record in performance-driven digital marketing and enjoy using insights to improve campaign results, we’d love to hear from you.
Full-Time | Onsite
Direct Hire
Pay Rate: DoE
About the Role
We’re looking for a results-oriented Digital Marketing Specialist to design, execute, and optimize campaigns that drive customer engagement and revenue growth. You’ll leverage automation, segmentation, and analytics to create personalized campaigns that perform at scale, collaborating closely with content, design, and marketing teams.
What You’ll Do
Qualifications
If you have a strong track record in performance-driven digital marketing and enjoy using insights to improve campaign results, we’d love to hear from you.
Full-Time | Onsite
Direct Hire
Pay Rate: DoE
About the Role
We’re looking for a results-oriented Digital Marketing Specialist to design, execute, and optimize campaigns that drive customer engagement and revenue growth. You’ll leverage automation, segmentation, and analytics to create personalized campaigns that perform at scale, collaborating closely with content, design, and marketing teams.
What You’ll Do
- Plan and implement email campaigns to support customer acquisition, retention, and engagement
- Use A/B testing and targeted segmentation to improve open rates, click-throughs, and conversions
- Develop automated workflows, including welcome sequences, re-engagement, and upsell campaigns
- Track and report campaign results, using insights to refine strategies
- Partner with creative teams to produce compelling visuals and messaging
- Ensure email templates are mobile-friendly and compliant with email regulations (GDPR, CAN-SPAM, etc.)
- Monitor deliverability and continuously improve campaign performance
- Keep up with trends and best practices to maintain competitive campaigns
Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- 7+ years in email marketing, with a focus on performance and conversion optimization
- Hands-on experience with platforms like Klaviyo, Marketo, or Mailchimp
- Skilled in analytics, reporting, and campaign optimization
- Knowledge of automation, segmentation, and drip campaigns
- Familiarity with HTML/CSS for email design a plus
- Strong copywriting and data-driven decision-making skills
- Comfortable managing multiple campaigns in a fast-paced environment